Many companies start promoting their eco-friendly mission, but they rarely commit to it or follow it through. Standing by your sustainability efforts is vital and shows you’re passionate and committed to making a positive change to the environment. If you’re true to your mission, you must continue to make it a significant part of your business model.
Since seeking environmental change is trending in business and marketing strategies, it’s difficult to trust which companies are true to their mission. If you’re going to promote your eco-friendly efforts, it’s crucial to follow them through so your company doesn’t lose credibility. Throughout the years, many businesses have tarnished their brand image because they’re not committed to their sustainability efforts. If a company can’t stand behind their mission, how can potential customers trust that they’ll stand behind them?
A great way to promote your commitment to improving environmental performance is through storytelling. Telling the audience why you adopted those sustainability efforts to your business model and why you stand behind them demonstrates commitment; this makes your business more reliable and credible to current and future customers.